So I just attended this event by Urban Decay at Sephora on a whim, and I actually had a really great time. I had been meaning to buy the other two Naked palettes anyway, so this was just an extra fun way to do it. I found out about this event by subscribing to Sephora's events on Facebook. As far as I can tell, this event has happened once before at their San Francisco store, but I couldn't find anything on the internet about it, so I decided I just had to go.
Here's the table they had in the middle of the store for makeovers by specialized UD makeup artists. This table was separate from the regular makeover area. There was a fair amount of signage at this event which I really appreciate. Below are the three options for customizing your palette, I really wanted the gold and black at first, but when I saw the pink in person, I fell in love with it. I almost had to get a second palette because of how much I wanted both. Now that's effective marketing.
The event was from 12-6 PM, and I got there about 11:45 AM. It wasn't crowded at that point, and they were still setting up the DJ stand. I just wandered up to someone and asked if I could get a makeover. I hadn't made an appointment, but they were able to fit me in for a 30 minute full face makeup application with an Urban Decay artist. (It wasn't clear where we were supposed to sign up for appointments, as this was different from Sephora makeovers, but I didn't look into it much further.)
I had the nicest makeup artist, Brittney. She gave me a makeover, starting with their water-based Brightening & Tightening Complexion Primer Potion, Naked Skin Weightless Ultra Definition Liquid Makeup, and Naked Skin Weightless Complete Coverage Concealer. She then gave me a nice neutral daytime look using the Naked 3 palette. I got lip liner, lip gloss, highlight, blush, eyebrow application, and I loved it all. We had a great time; and she also made me want to buy the entire UD line, so mission accomplished.
Basically the whole premise of this event is, go get a makeover, buy a Naked palette (or the Vault, which some employees were pushing pretty incessantly), and get it decorated by a graffiti artist. You also get a little goodie bag of freebies, which you know I always appreciate. It took about 20 minutes for the paint to dry, so I got to wander around their massive new store. I always get nervous in Sephora, because I've had some not so great experiences in the past, but most of the employees were super nice.
Above you can see the graffiti station. It was kind of in the corner, so I couldn't really see how they were painting them, but I didn't really care. They were coming out so cool. Below are the three design options.
As much as I wanted the gold and black, the pink was just calling my name. They handed me a ticket, and taped the corresponding ticket to my palette and told me to come back in twenty minutes.
There were also these little props for photos on the table with the graffiti. I also had a picture of the DJ, but I was asked not to use it.
This little pouch came with the experience, and I think it is so true. I'll take makeup over men, wine, hair and clothes any day. Although, clothes do come in at a close second. Inside the bag we got an eyeshadow primer potion (0.06 fl oz or $3.63-$4.50*), an all nighter makeup setting spray, (0.5 fl oz or $3.75-$7.00*), and a fireball eyeshadow sample (0.03 oz or $11.40). A full size UD eyeshadow has 0.05 oz of product in it. It also comes with a pot, this is just a pan in an envelope.
*Depending on what price per ounce you use.